SipChip is the world’s most advanced date-rape drug test—and almost no one knew it existed. This most concerned SipChip’s inventors, Undercover Colors, as the brand needed to make a splash during the holidays. I wrote Facebook ads, website copy, and package inserts all around our core message that this is a product that should not exist. SipChip far exceeded its holiday sales numbers and, building on our messaging, continues to dare consumers to put them out of business.