Justin Gold
Senior Copywriter & Storyteller
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IHG & Amex Travel

Writing for travel and hospitality is rapidly becoming my favorite type of copywriting. When the product is adventure, what’s not to love? I recently brought that adventurousness to life with the lines “Where points become possibilities” for IHG and “Imagine that” for American Express Travel—both of which I spun into full 360-campaign pitches. I partnered with RAPP creative directors, art directors, and strategists to ensure each big idea mapped across the entire customer journey and stayed rooted in real traveler insights. My goal was simple: to turn every touchpoint into another reason to pack a suitcase.